1963 to 1967

IMPERIAL POINT’s calling card became customization. Haft Gaines had learned a great deal about design and suppliers during its development of The Landings waterfront neighborhood, and now brought that knowledge to Imperial Point.

The second model row, affectionately called “The Street of Dreams” in its advertising, was constructed along N.E. 22^nd Terrace just south of Imperial Point Drive. Ads spoke to customization, having exactly the retirement home you wanted.

Colonial architecture had a major influence on the neighborhood’s home styles, with red brickface, cupolas, and columns adorning exteriors. Some homes even displayed body colors of cream and soft pink. Inside, designs became fancier and materials of higher quality, with the most expensive models featuring wrought iron railings along raised walkways and plaster cove moldings on ceilings. Colors for bathroom tiles and appliances became bolder, with brighter yellows, blues, pinks, copper, and even purple!

Expansive walls of glass at the rear of houses led to screened in-ground swimming pools. For the first time, buyers could choose from optional extras such as “Hi-Fi” record players and built-in antique brick barbecues by the pool.

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